// 2019

HELM

EXPLORER YACHT / LOY

The logo of the new LOY S.r.l. shipyard is an elephant's head with two aquamarine stones as its eyes. The elephant, a symbol of power and strength, but also of safety and spirituality, perfectly represents the characteristics of these new yachts. CENTROSTILEDESIGN created and custom designed the visual identity of the logo and its application onto the helm. The rudder is proposed in the two dashboards on board the Explorer 62 yacht.The elephant has been used for many centuries for representing fascinating journeys and great adventures, and is also incredibly recognised as the best land swimmer! The stylised head symbol in a modern design is intended to convey a unique and unmistakable impression.

"Some elephant species are able to travel up to 50 km in the ocean."